Creative direction & visual storytelling · Stockholm - Milano
Campaigns and social-first film for premium beauty, fashion and lifestyle brands. Idea, direction, camera and edit - in one hand.
REF Stockholm · Eklund Stockholm New York · Odd Molly · Semler Premium
Nº 001 - Signature work
01 - Social-first film - fashion week
02 - Campaign - creative direction
03 - Trend series - editorial social
Nº 002 - Trusted by
Fashion week coverage that actually travels - filmed, cut and posted the same day.
Fashion week, Milano & Paris
One person holding concept, camera and edit keeps the idea intact all the way to the feed.
Campaign production
Social-first from the first sketch, not a film cropped to vertical afterwards.
Social & content strategy
Nº 003 - Manifesto
We believe great campaigns begin with an idea, not a tool. Taste before trend. Direction before execution. A quiet confidence that lets the work speak - softly, and for a long time.
It's not you. It's your social media behaviour.
About the studio →Nº 004
In the feed
Case 01 - 2025
A full launch built asset by asset. One product, one idea, and every format it needed to live in: hero film, product stills, ingredient graphics, creator content and a feed that had to hold together as one story.
Creative direction - campaign concept - social-first production
Nº 005 - Founder
Josefin Milani - a professional content creator who loves creative direction and strategy. Over a decade shaping campaigns for fashion, beauty, lifestyle and premium brands.
Read the studio story →Nº 006 - Capabilities
Twelve disciplines - from the first idea to the last frame in the feed. Each one has its own chapter in the archive.
Nº 007
A considered process. Seven movements that turn a brief into a campaign world with lasting cultural weight.
Read the method →